To help address the literacy crisis in Los Angeles and get children excited about reading, the Los Angeles Dodgers Foundation partnered with the Los Angeles Dodgers to launch LA Reads, a literacy campaign that includes a literacy challenge, "Dodgers Reading Champions." LA Reads and Dodgers Reading Champions are designed to motivate youth to read and help them build a lifelong love of reading.
In addition to providing grants to local organizations with literacy-based programming, LADF conducts year-round reading events at local schools, libraries and non-profit organizations with Dodger players, wives, alumni, broadcasters and executives. Additionally, LADF builds literacy corners and hosts literacy events at Dodger Stadium.
Children can track the time they spend reading every day online and win cool incentives.
The "Dodgers Reading Champions" challenge allows children to track the time they spend reading online and win cool incentives. In its first year Dodgers Reading Champions reached 2,400 students, representing 585 schools, who read more than 600,000 minutes. In 2018, the Dodgers and Los Angeles Dodgers Foundation challenge Los Angeles County students to read 1,000,000 minutes. Dodgers Reading Champions is open for registration and will take place from March 2018 - August 2018.
LA Reads Goals
- Improve overall reading frequency for school-aged children.
- Increase motivation to read for students who do or do not currently read.
- Boost likelihood to read on a regular basis.
- Provide access to books to underserved children.
By the numbers
- In 2017, there was 5,322 challenge registrations
- Also during this time there was 610,741 challenge minutes read
- A total of 640,000 LAUSD students reached