President/Chief Operating Officer
Dennis Mannion enters his third season with the Los Angeles Dodgers and first overseeing the club's day-to-day
business and baseball operations. He previously had responsibility for business operations, including marketing,
sponsorships, finance, ticket sales, human resources, communications and legal affairs, before adding baseball
operations to his oversight in December 2009.
Mannion joined the Dodgers as Executive Vice President/Chief Operating Officer in November 2007 and was promoted to President/COO in March 2009. During his first two seasons with the Dodgers, he has streamlined the organization into three areas that create and communicate programming and events, generate revenue and then execute business operations in an efficient manner. He is now bringing a similar three-circle model to baseball centering on acquisition, development and operations. Mannion has led the effort to create the club's first Sports Lab, an innovative production facility of distributable content that integrates marketing, merchandising and media (M³) while also creating a new telemarketing center and a new fan hospitality program.
Last season, the Dodgers led Major League Baseball in paid attendance for the first time since 1986 and the club reached the NLCS for the second consecutive season, marking the 12th time in his career that Mannion has been with an organization in postseason play. He was also involved in the club's season-long celebration of its 50th anniversary in Los Angeles in 2008, including the Dodgers' historic visit to China, farewell to its Vero Beach Spring Training home and the launch of its new home at Camelback Ranch - Glendale in Arizona last season.
Seeking to create greater value for Dodger fans, Mannion has focused the club's efforts on several experiential sections around Dodger Stadium, including Bleacher Beach, Mannywood and My Town. In addition, he initiated a deal for the first-ever Dodger Playbill, which is distributed to all automobiles entering the stadium. With unique content about the team as the centerpiece, the playbill also provides special offers for fans from the team's corporate partners. Mannion has worked with Levy Restaurants to provide more economical concession options and recently brokered a deal to bring back FMI, the Dodgers' merchandise partner from 1986-1995.
Internally, Mannion has set a goal to help employees R.I.S.E. - realize, improve, share and expand their talents. Upon taking over day-to-day operations for the entire organization, he made a commitment to strengthen internal communication while executing the three primary goals set forth by Frank McCourt - a championship caliber team every year, the best fan experience in all of sports and becoming a model franchise in giving back to the community.
Mannion, 50, holds the rare distinction of having experience in all four Major League sports, where he has been part of two World Series (1983 and 1993 with the Phillies), an All-Star Game, an NHL Conference Championship and a Super Bowl (with the Ravens). The 2010 season is his 29th in major league sports.
The New York native joined the Dodgers following eight seasons with the Baltimore Ravens of the National Football League, where he served as the club's Senior Vice President of Business Ventures. In that role, Mannion oversaw all revenue streams, image, and brand-generating properties. He led and coordinated the development of more than 60 Ravens sub-brands, 12 season-long Ravens television and radio shows, and annual events such as Spring Football Festival, Ravens Kickoff Week, State of the Ravens, and the Ravens All Community Team. In Baltimore, Mannion also led successful bids to host the 2000 and 2007 Army-Navy Game, the 2002, 2006, and 2008 Navy-Notre Dame game, 2005 and 2010 Maryland-Navy football and the 2003, 2004, and 2007 NCAA Lacrosse Championships at M&T Bank Stadium.
He pioneered the Ravens' efforts to converge Ravens programming (Rave-TV, Ravens Radio, baltimoreravens. com, Ravens Mobile-In-Zone, Ravens Podcast and Video on Demand). Mannion also represented the team for the sale of its stadium naming rights to M&T Bank.
Mannion served on the NFL Business Ventures Committee, the board of Vehicles for Change, the Baltimore Classic Fund, the steering committee for Camden Yards Sports and Entertainment Commission, Medstar Hospital System Foundation, Salisbury University Foundation and is the founder of the Ravens All Community Team. Prior to joining the Ravens in 1999, Mannion spent three years as Senior Vice President at Ascent Sports, owner of the NHL's Colorado Avalanche, NBA's Denver Nuggets and the Pepsi Center, where both teams play. While with Ascent, he handled all business operations of both clubs and transitioned the teams' operations to the newly-built Pepsi Center as well as signing the agreement for the 2000 NHL All-Star Game.
With his hiring by the Dodgers, Mannion returned to Major League Baseball, where he spent 16 years with the Philadelphia Phillies from 1982-97, ultimately holding the position of Vice President of Marketing and Sales for eight seasons. He was noted for enhancing the fan experience at Veterans Stadium during his tenure and was instrumental in both the acquisition and the staging of the 1996 MLB All-Star Game in Philadelphia. In 1996, Mannion was named as a "40 Under 40" award winner by the Philadelphia Business Journal, as the Phillies received two MLB Marketing Excellence awards during his time with the club.
Mannion graduated cum laude from the University of Massachusetts in 1981 with a bachelor's degree in business and sports management. He received the "Distinguished Alumnus Award" from his alma mater in 1998. He and his wife, Pam, reside in Los Angeles and have five children: Ryan, Kate, Allie, Kellen and Tatum.
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