Chief Marketing Officer
Tagg Romney enters his first season as the Chief Marketing Officer and in this role, he will lead the strategic
planning and implementation of all advertising, marketing, broadcasting and branding initiatives including ingame
entertainment for the Dodgers.
Romney joined the Dodgers from Reebok, where he was the Vice President for On-Field Marketing. In that capacity, he was responsible for all marketing partnerships with the National Football League and National Basketball Association. He also participated in the implementation of Reebok's re-branding effort and the launch of their successful "I Am What I Am" marketing campaign.
In 2002, Romney helped manage his father Mitt Romney’s successful campaign for Governor of Massachusetts. Prior to this, he launched Season Perks, Inc., a software design company that creates programs for professional sports teams to enable season ticket holders to manage and resell their tickets. Season Perks was sold to Season Ticket Solutions in 2001.
From 1998 – 2000, Romney was the Director of Strategic Planning for the Elan Corporation in Dublin, Ireland, a $15 billion pharmaceutical firm. He began his career at the Monitor Group, a consulting firm designed to link a company's strategic plans with human, technological and financial capital.
Romney graduated magna cum laude from Brigham Young University in 1994 with a B.S. in Economics and earned his MBA from Harvard Business School in 1998. He and his wife, Jen, have three children, Allie, Joseph and Thomas, and reside in La Canada.
|< Close Window >||< Print >|