Steinberg joined the Dodgers following six seasons with the Boston Red Sox, where he served as the team's Executive Vice President/Public Affairs. His move to Los Angeles represents a return to the West Coast for the Baltimore native, who after 19 seasons working for the Orioles, worked seven for the San Diego Padres. He has earned five championship rings, including World Championships with Baltimore (1983) and Boston (2004, 2007). He also won league championships with Baltimore (1979) and San Diego (1998).
In his six seasons in Boston, Steinberg was a creative force in the franchise's fan-friendly attitude, warm hospitality, and ceremonies, special events, and marketing. Responsible for the fan's experience at Fenway Park and for the Red Sox' relationship with the community, Steinberg oversaw the club's communication, good will, and fan relationships. These areas included public and community relations, electronic and live entertainment, television and video production, and advertising and customer service.
Among his responsibilities and innovations with the Red Sox were the Opening Day ceremonies (including the presentation of the championship rings in 2005), players greeting fans at the gates, the Father's Day Catch at Fenway, the Tribute to Ted Williams, the Fenway Ambassadors program, as well as community events on September 11, Halloween, Veterans Day, Thanksgiving, Christmas, the birthdays of Dr. Martin Luther King, Jr. and Jackie Robinson, and Valentine's Day.
When he came to Boston for the 2002 season, Steinberg was instrumental in developing the club's consecutive-game sell out streak, cultivating the passionate Red Sox Nation fan base, and contributing to the improvements that enabled the ownership to save Fenway Park.
In the community, Steinberg helped re-energize the club's record-setting efforts, creating the Red Sox Scholars program ($5,000 college scholarships for 125 Boston middle schoolers since starting in 2003), the Boston Area Church League, and Red Sox Children's Retreats at the Ron Burton Training Village.
With the Padres, Steinberg had similar responsibilities and was a contributor to San Diego's successful campaign to build franchise-saving PETCO Park. He also created the Padres Scholars, a similar scholarship program that now has more than 300 students, many of them now college graduates.
Steinberg won an Emmy Award for his television production of the story of the 1998 National League Champion Padres, and a Telly Award for the video of the 1989 Orioles.
On the field, Steinberg orchestrated the finale of Baltimore's Memorial Stadium in 1991, the opening of Oriole Park at Camden Yards in 1992, and the ceremonies surrounding the 1993 All-Star Game. He also started the planning of Cal Ripken's "Streak Week" festivities, and created the celebration of the career of Hall of Famer Tony Gwynn in 2001.
The Baltimore native's baseball career began at age 17 with an internship from Gilman School arranged with the Orioles' Jack Dunn III, grandson of the man who first signed Babe Ruth. He was Hall of Fame Manager Earl Weaver's statistician for six years and continued that position with manager Joe Altobelli through the Orioles' World Championship season of 1983.
Steinberg created the Orioles' first video production department in 1985, first customer service department in 1993, and ultimately headed its public relations department.
He worked for the Orioles while earning his undergraduate degree from the University of Maryland and his doctorate from Maryland's dental school, and continued his front office work while also assuming the role of team dentist. It was with the Orioles in 1979 that Steinberg first worked with Larry Lucchino, who became his mentor in Baltimore, San Diego, and Boston. In 1982, Steinberg became a founding and charter member of the Academy for Sports Dentistry.
A musician and songwriter, Steinberg wrote "That's When I Fell in Love With Baseball," recorded by Marilyn McCoo and Billy Davis Jr. He served on the board of the San Diego Symphony and performed "Take Me Out to the Ballgame" on the Fenway Park organ during Jimmy Buffett's concerts in 2004. He was part of group that sang on the Dropkick Murphy's hit song, "Tessie," and had a cameo with Drew Barrymore in the Farrelly Brothers' hit film, "Fever Pitch."
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