Dodgers Press Release
Dodgers introduce Lexus Dugout Club as part of a new partnership with Lexus
Partnership includes first-ever naming rights to the Dugout Club, Dodger Stadium’s luxury seating section
LOS ANGELES – The Dodgers announced today a new partnership with the Lexus Dealers Association of Southern California that makes the luxury auto brand the first-ever naming rights partner of the Dugout Club, Dodger Stadium’s preeminent premium seating property. Lexus is now the official and exclusive luxury vehicle of the Dugout Club.
The Lexus Dugout Club at Dodger Stadium provides an unparalleled premium seating experience and has previously been named “The best premium seat in Major League Baseball” by USA Today. Lexus Dugout Club seats are located directly behind home plate and extend to the edges of both the Dodgers and visitors’ dugouts. Patrons are offered a luxury experience in this exclusive environment throughout the game that includes complimentary chefs’ tables, non-alcoholic beverages, dessert station, in-seat service, and a dedicated hospitality staff.
“The Dodgers are committed to elevating the overall fan experience and we welcome Lexus as a partner in the Dugout Club, a brand that is the perfect fit for this marquee environment at Dodger Stadium,” said Stan Kasten, President and CEO of the Dodgers. “This partnership will propel several enhancements fans can expect in the coming weeks.”
The Lexus Dugout Club will undergo several developments for the remainder of the 2012 season. The immediate upgrades will consist of enhancements to the all-inclusive dining experience with a new custom chefs’ table, passed hors d'oeuvres, heightened dessert and in-seat offerings, and post-game snacks.
As the official and exclusive luxury vehicle of the Dugout Club, Lexus will receive significant brand exposure throughout the club including branding on all glass doors, in-seat menus, napkins and cups. In addition, Lexus will receive home plate rotational signage, two vehicle displays adjacent to premium entrances to the stadium, and a $15 discount off preferred parking for Lexus owners entering the parking gates. Southern California Lexus dealers will also extend various special offers to the club members throughout the season.
“At Lexus, we believe our customers deserve the best experience possible wherever they go,” said Dave Harbuck, Lexus Western Area general manager. “Because Lexus only aligns with top sports organizations across the country, the timing of our new partnership with the Dodgers could not have been more perfect. This relationship provides Lexus with an ideal platform to reach current and prospective Lexus owners through a heightened fan experience at Dodger Stadium.”
To celebrate the commencement of this new partnership, fans seated in the Lexus Dugout Club tonight will receive a complimentary fleece blanket courtesy of the Lexus Dealers of Southern California.
More information on Lexus Dugout Club amenities can be found by visiting www.dodgers.com/premium or by calling (323) 224-1320.