Padres Press Release
Padres lead National League rivals in Budweiser's Good Sport Challenge
Teams challenge their fans to be ‘Budweiser Good Sports’ and designated drivers
SAN DIEGO – The San Diego Padres, San Francisco Giants and Los Angeles Dodgers have found a new way to compete this season. To help promote a positive in-ballpark experience for fans and to help make our roads safe, each team is partnering with local officials, Budweiser and Techniques for Effective Alcohol Management (TEAM) Coalition for the Budweiser’s Good Sport Designated Driver Challenge.
During each team’s home games this season, the Padres, Giants and Dodgers are encouraging adult fans to pledge to be designated drivers at booths located throughout all three ballparks. Padres fans can sign up at any guest services center or at the kiosk at the Gaslamp gate. Fans who pledge to be designated drivers receive a complimentary non-alcoholic beverage.
The teams earn a run, or one point, for every fan that registers. To qualify, designated drivers must:
- Be over the age of 21 and have a valid driver’s license
- Promise to not drink alcohol at the game
- Ensure a safe ride home from the game for their friends and family
Halfway through the 2012 season, the Padres lead their NL west rivals with 13,136 fans having committed to be a designated driver. The Giants are currently in second place with 9,000, while the Dodgers have had 1,507 fans commit so far this season. The updated standings for the three teams can be found throughout the season at www.fansdontletfansdrivedrunk.org/2012GiantsDodgersPadresChallenge.asp. If the Padres win the Budweiser Good Sport Challenge, the Padres Foundation will receive a $1,000 donation from Budweiser.
“We’re proud to see Padres fans embracing the use of designated drivers and responsible drinking,” said said Mark Guglielmo, Padres vice president of ballpark operations & general manager of Petco Park. “We want our fans to have an enjoyable experience at the park and a safe ride home after every game.”
“The competitive nature of all three teams have really come out as neither the Padres, Giants nor the Dodgers want to lose to their rivals,” said Kathy Casso, vice president of Corporate Social Responsibility for Anheuser-Busch, maker of Budweiser. “Even though there will only be one victor in the Budweiser Good Sport Designated Driver Challenge, every fan who includes a designated driver in their game plan is part of the winning team.”
According to a survey conducted by ORC International’s CARAVAN®, the majority of sports fans adults 21 and older, who drink alcoholic beverages said they drink responsibly and in moderation.
For three decades, Anheuser-Busch and its nationwide network of wholesalers have invested more than $930 million in national advertising campaigns and community-based programs to promote responsible drinking, prevent underage drinking and drunk driving and address college issues. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaries, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, ARAMARK, Delaware North Companies – Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite Show Services, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, please visit www.TEAMCoalition.org or www.RHIR.org.