Dodgers announce new partnership with Security Benefit
Partnership includes presenting sponsorship of Dodger Stadium's field level
LOS ANGELES - The Dodgers announced today a new partnership with Security Benefit, a leader in the U.S. retirement market, in which Security Benefit will become a presenting sponsor of Dodger Stadium's field level. The Security Benefit Field Level has been designated today and Security Benefit is now an official partner. Dodger Stadium's field level extends from the left field foul pole to home plate and to the right field foul pole. It includes approximately 11,000 seats.
"We are excited about the timing of Security Benefit becoming an enthusiastic partner of the Los Angeles Dodgers and while we won't claim to be objective, few teams exhibit as much potential as the Dodgers going into the 2014 season," said Mike Kiley, Chief Executive Officer of Security Benefit Corporation. "The Dodgers and Security Benefit have a lot in common. We both have a long and storied history and we have both risen rapidly in recent years to clear leadership positions in our respective arenas. We are very pleased to be not only fans of the Dodgers but now also a partner."
Security Benefit's partnership includes signage throughout parts of the stadium and will be highlighted within the Lexus Dugout Club Gold Glove hallway. As an official partner of the Dodgers, Security Benefit will also receive exposure on MLB's digital platforms, an instant replay feature, pre-game commercials on DodgerVision, and placement on the Dodger's radio broadcasts in English and Spanish. Additionally, Security Benefit's partnership will extend into the Dodgers' official charity, the Los Angeles Dodgers Foundation (LADF). Security Benefit will support two 2014 Dodger Dreamfields and other LADF programs.
"We believe this new partnership allows us to significantly expand our brand presence in a very strong market with a high demand for our innovative retirement solutions," said Kiley.
"The Dodgers are looking forward to developing and activating this significant partnership," said Michael Young, Senior Vice President, Corporate Partnerships, Dodgers. "We are confident the branding and activation planned for Security Benefit will expose to the millions of Dodger fans the vast services provided by Security Benefit that are currently being utilized by our organization."
This story was not subject to the approval of Major League Baseball or its clubs.