05/05/2004 11:18 AM ET
Major League Baseball, The Big Bam! Foundation join together on Mother's Day to highlight breast cancer awareness and prevention
Once again this season, Major League Baseball and its Clubs will join with The Big Bam! Foundation in a series of activities designed to raise awareness about breast cancer and breast cancer prevention. The events will take place this Sunday, May 9 in conjunction with Mother's Day. All Clubs playing at home on Mother's Day will participate.
This is the third year in which Major League Baseball has partnered with The Big Bam! Foundation to promote this Mother's Day initiative. The Big Bam! Foundation works to educate women about breast health and breast cancer and also provides free mammograms and follow-up care to women without health insurance. As 46% of the Major League Baseball fan base is female, this partnership with the Big Bam! Foundation provides Major League Baseball and its 30 clubs the opportunity to reach a significant segment of the female population with information about this important health issue.
As part of the Mother's Day activities created to raise awareness for this important cause, Clubs will display a special Mother's Day logo incorporating a pink MLB silhouetted batter logo over a pink ribbon. Players will be wearing a decal of the Mother's Day logo on their helmets. The special logo will also be painted on the field of play and be displayed on commemorative home plates and pitching rubbers. In addition, the bases used during each game that day will feature the pink MLB Mother's Day logo and pink line-up cards bearing the Mother's Day logo will be used in each dugout.
One commemorative home plate per team will be autographed by all members of that team as part of the Mother's Day program. Each of the 30 team-autographed commemorative home plates will be auctioned off with proceeds going to Big Bam! Further details about the auction will be provided at a later date.
Breast cancer survivors, supporters, volunteers and player representatives will participate in pre-game ceremonies at most ballparks. In addition to each Club's planned Mother's Day giveaway, Major League Baseball and Big Bam! will distribute specially created breast cancer prevention brochures to women attending games on Mother's Day.
The Mother's Day program will be reinforced in-stadium with scoreboard and PA announcements, while Major League Baseball will run a full-page ad in USA Today on May 7 in honor of Mother's Day and to promote breast cancer education and prevention.
Prior to the ESPN Sunday Night Baseball game between the Philadelphia Phillies and Arizona Diamondbacks from Bank One Ballpark, the Diamondbacks will host a pre-game ceremony featuring 93 moms singing the National Anthem. In addition, players' wives attending the Phillies -- Diamondbacks game will wear pink caps, t-shirts and pins in support of the MLB -- Big Bam! partnership.
Approximately $150,000 will be donated to the Big Bam! Foundation as a result of Club support, the on-line auction and a financial contribution from Major League Baseball.
The Big Bam! Foundation was created in response to the growing need for educational outreach to young women about breast cancer, as well as to provide screenings, surgeries, treatments and other services to uninsured or underinsured women. Big Bam! reaches women who might not be aware of the need to be proactive about breast health or who might not have the financial means to do so. Through fundraising and special events, the Foundation has had great success drawing attention to the cause and has been able to provide hundreds of thousands of dollars in services to women without health insurance.