04/10/2009 7:08 PM ET
New family-friendly options available at Dodger Stadium in 2009
Club holds the line on tickets, parking and Dodger Dogs; new lower-priced options available at concessions; Dodgers All-Inclusives provide savings and free parking; tickets still start at $7 for kids, $9 for adults
LOS ANGELES -- With a focus on families, the Dodgers today announced new initiatives for the 2009 season that include lower-priced options at concession stands and a price freeze on parking, tickets and Dodger Dogs.
The Dodgers are introducing a new free fan club for kids, a free Playbill publication distributed to each car arriving at the game, and all-inclusive packages that provide tickets, souvenirs, Dodger Dogs and free parking.
"No sport is more associated with families than is baseball," said Dodgers CEO Jamie McCourt, who worked with Commissioner of Baseball Allan H. "Bud" Selig to help create the Commissioner's Fan Initiative, announced April 2.
"Many families are dealing with the question, 'What's valuable to us? What matters?' We want to make the game more accessible and more affordable. We value their devotion to the game and hope to offer the kinds of ticket and event packages that will make baseball a memorable, meaningful and affordable piece of their summer of 2009. This is more than an initiative; it is a commitment."
Among the new options available at concession stands are lower-priced options for Coca-Cola soft drinks and water, as well as beer for adults. Soft drinks will start at $3.75, down from $5; bottled water will start at $3.75, down from $5.75; and beer will start at $6, down from $8. In addition, there will be no increase in the price of the popular Dodger Dogs or any other food items from concession stands or vendors.
New in 2009 are "Dodgers All-Inclusives," packages providing everything from tickets to T-shirts and peanuts to parking. Packages providing value, savings and cost certainty start at $99 for a family of three.
In addition, the club is lowering the price of the popular All-You-Can-Eat Pavilion, presented by AM/PM, which gives families cost certainty for hot dogs, nachos and soda. The price will drop, from $35 per game to $25 per game, for 70 of the 81 home games.
Also new in 2009 is the Jr. Dodgers Kids Club, presented by Kaiser Permanente. The free membership includes first access to all Jr. Dodgers Training Days, newsletters, special offers and exclusive access to special Jr. Dodgers Experiences. For more information, visit dodgers.com/jrdodgers.
Each family coming to Dodger Stadium will receive a free Dodgertown Playbill, a program of features, offers and family-friendly tips to make their visit more affordable and more enjoyable. The publication, which will be distributed at the auto gates, will have new content each homestand.
Earlier this year, the Dodgers announced that all ticket prices would remain the same as in 2008, when the team captured the National League West title and advanced to the NLCS for the first time since 1988. Children's tickets start at $7 (when purchased day of the game), adults tickets start at $9 (when purchased in advance) and, with a 12-game mini-plan, ticket prices start at only $4.
The Dodgers will again offer attractions to entertain fans who come early. Autograph Alley, which debuted in 2008, gives families an opportunity to meet a Dodgers legend and get his autograph before every game. Also returning for a second season is the Kids Corral, which allows children who come early to come down onto the warning track next to the Dodgers Dugout and see the players up close, with the chance to get autographs. And similar to a program started in 2008, kids can shag home run balls behind a new, low, center-field fence during batting practice.