08/11/2009 8:47 PM ET
Dodgers Ticket Truck hits greater Los Angeles
West Coast Hip Hop Artist Snoop Dogg takes vehicle on its inaugural drive
LOS ANGELES -- The Los Angeles Dodgers announced today the launch of the club's first mobile ticketing unit. The Dodgers Ticket Truck will be the first-of-its-kind in MLB that will take sales on the road and give fans access to Dodger tickets in their own communities.
The Dodgers Ticket Truck was collaborated on by West Coast Customs and will begin traveling to various community festivals, events, concerts, parks, grocery stores, retail locations, and throughout greater Los Angeles neighborhoods. The mobile unit was designed to take Dodgers tickets at all price levels directly to fans, offer ticket specials exclusive to the Dodgers Ticket Truck, and to increase the Dodgers' visibility in the community.
"We are looking forward to giving fans the chance to purchase tickets in their own neighborhoods," said Dodgers President Dennis Mannion. "The fan experience begins at the moment someone decides to come to a game at Dodger Stadium and we believe our fans will appreciate this process being simplified and brought directly to them like never before."
Similar to the Dodger Stadium Box Office, fans can purchase tickets from the Dodgers Ticket Truck without incurring a service charge.
The Dodgers Ticket Truck will begin traveling throughout greater Los Angeles today. Fans can keep updated on the location of the Dodgers Ticket Truck by following the Dodgers on Twitter at www.twitter.com/dodgertownusa.
Long Beach native, West Coast Hip Hop artist, and international music icon Snoop Dogg took the Dodgers Ticket Truck on its inaugural drive earlier today at Dodger Stadium. Snoop Dogg is a longtime Dodgers fan and his favorite Dodger is legendary pitcher Fernando Valenzuela.
The Dodgers have also partnered with Snoop Dogg in the "This is My Town" billboard advertising campaign that can be seen throughout greater Los Angeles. Snoop Dogg's signature billboard debuted today and can be found on iconic Sunset Blvd at Olive by the House of Blues. "This is My Town" billboards featuring Snoop Dogg will be located throughout the city. A photo is attached of the billboard on Sunset Blvd.
"I think it's a great billboard," said Snoop Dogg. "I thought that was a great look, and a great partnership. Dodgers winning, Snoop Dogg winning, so it's a good thing right now."
Snoop Dogg is currently producing a new album "Malice in Wonderland" due for release in November. The rap star remains committed to charitable work through the Snoop Youth Football League that enrolls more than 3,000 kids in the greater Los Angeles area.
Fans have several options for purchasing tickets to Dodger home games this season. They can purchase tickets online at dodgers.com, by calling 866-DODGERS, or visiting the Dodgers Ticket Truck, the Dodger Stadium Advance Ticket windows or any Ticketmaster retail outlet.