Vice President, Sales and Service
Brian Richeson enters his 18th season in Major League Baseball in 2015. He serves as Vice President of Sales and Service, overseeing all ticketing aspects of the organization, including ticket sales, service, and operations.
He joined the Rays in 2007, after spending the previous 8 years with the Arizona Diamondbacks as Director of Season Ticket and Legacy Club Sales. He began his career with the Kansas City Royals group sales department in 1998.
While in Arizona, he played a critical role in the development of the sales department for the expansion team, as part of the inaugural group sales department to conducting the team's postseason sales for the 1999, 2001 (World Series) and 2002 campaigns.
Richeson currently is responsible for over 35 full-time employees, and over 60 part-time employees involved in the selling and customer service of Rays tickets.
Under his direction, the Rays have been recognized by national publications as the most affordable team in professional sports two times, and as the most affordable team in MLB four times. The sales department has also been among the most creative in MLB, launching ticket campaigns such as "9=8", "#162 Strong", Dog Days, and the annual "Senior Prom for Senior Citizens". More recently, the Rays have developed Rays ticket tandems and Rays Special Events, allowing for more targeted promotional campaigns.
Since 2008, he has served as the Rays Postseason Coordinator with MLB, responsible for all home game elements in 2008, 2010, 2011, and 2013.
He oversaw the launch of the Charlotte Sports Park ticketing components.
In 2011, the Rays became the first team in MLB to have a ticket program with a completely paperless process. He has presented at several MLB meetings on the topics of Digital Ticketing and Ticket Promotions, and hosted a MLB Peer Summit in 2009 at Tropicana Field.
He is currently serving on the Executive Board of Directors of Leadership Tampa Bay after serving as President of Leadership Tampa Bay in 2012-2013, and serving 3 years on the board of directors.
He is a 1997 graduate of the University of Missouri. He resides in Tampa with his wife Nichole, and son Brett.